A Study of Service Speed and Servicescape as a Basic Strategy to Improve Loyalty by Evaluating Customer Satisfaction at PT. Bank Mandiri Persero (Solo Branch)

This study aims to determine and analyze empirically the effect of service speed servicescape on customer satisfaction loyalty at PT. Bank Mandiri Persero (Solo Branch). The analysis technique used was validity test reliability test, linearity regression analysis, path t F determination coefficient correlation analysis. Hypothesis Test Results indicated that has a positive significant satisfaction. Service loyalty. Servicescape Customer results in second equation showed value = 288.445, with significance 0.000 0.05, so it can be concluded together independent variables have R2 explained by variable speed, servicescape, as an intervening 92.6% remaining 7.4% other outside research model form interest rates, quality, on. that: indirect is effective route. Based these results, use mediation proven, expected Branch) pays more attention level order increase